Joe is really aware of the architecture and the intent of design here. Here, he captures level changes, shifts in material and texture, and the carefully placed window--all elements that are essential to the personality of the space.
It doesn't hurt that Joe has some pretty amazing designs to work with! Check out the beautiful blown-glass lamps, the raw steel facing on the wall, and the concrete and wood scattered throughout the design. Add a couple velvet sofas, a cozy rug, and a ridiculously beautiful back-drop and your pictures better be amazing!
And sometimes its all about the angle...
Joe is even able to transform a typical (alright, not completely typical) office space from great to amazing with his interesting angles and careful positioning.
All images courtesy Joe Fletcher Photography [via]
DESIGN. INSPIRE. REPEAT.